True North

Senior-Level Strategy for Commercial Interiors.
Expert Insight from Within the Problem

We bridge the gaps between End Users,
Manufacturers, Dealers, and Designers to ensure
project velocity and operational excellence.

The TrueNorth Philosophy: Commercial interior projects often stall not because of a lack of vision, but because of the friction in the middle. Having spent decades in senior leadership at the manufacturer and dealer levels, we understand the bottlenecks because we’ve lived in them. TrueNorth Advisory Firm provides the technical know-how to clear those hurdles.

Who We Serve

End Users:

We act as your independent advocate, fostering communication between your procurement, facilities, and design departments.

Manufacturers:

We create and align corporate vision with regional and local market / dealer execution and provide deep operational diagnostics.

Dealer Firms:

We support senior leadership in managing post-bid friction, change-order stress, and vertical business development.

Design Firms:

We handle the "technical middle layer," allowing your principals to focus on design intent and business development rather than procurement math.

Differentiators

Independent
& Fee-Only

Advisory services only—
no quoting, selling, or representation.

Vertically-
Focused

Familiarity with healthcare environments, stakeholders, and procurement realities.

Upstream by
Design

Engaged before decisions become constrained.

Program-Level Thinking

Governance and decision quality—not transactions.

Core Sections:

Beyond the Product:

TrueNorth Advisory Firm provides high-level technical know-how that goes beyond simply selecting furniture.

The "Insider" Advantage:

We bring deep experience from the manufacturing and the dealer to the client’s side of the table.

Solving the Friction:

We identify and resolve the issues that typically stall major commercial interior projects—from technical specification gaps to clinical durability requirements.

Strategic Independence:

We do not sell furniture or interior products. We provide the strategic oversight that ensures your investment in commercial interiors is optimized for the long term.

Intro

TrueNorth Advisory provides independent, advisory-only support to organizations navigating
complex decisions. We work upstream of design, procurement, and delivery to establish clarity,
governance, and alignment—so execution partners can succeed.

Senior-Level Strategy for Commercial Interiors. Expert Insight from Within the Problem

We bridge the gaps between End Users, Manufacturers, Dealers, and Designers to ensure project velocity and operational excellence.